Refractive Surgery Seminars Work
5 Important Reasons to Conduct Public Seminars
Think about it… There are only two ways to get in front of a prospective patient, in person, to talk at length about LASIK or cataract surgery — either at a one-on-one consultation, or at a seminar. Here are 5 big reasons to include seminars in your marketing plan:
1) Seminars Attract Lots of Leads — at the Lowest Cost-Per-Lead!
If you’re spending money on advertising, a seminar promotion will produce the highest number of leads at the lowest cost-per-lead. That’s because advertising a seminar is like “casting out a wide net.” Seminars attract people who are in all stages of decision-making — from those just beginning to consider laser eye surgery…to those ready to select a doctor. Seminars are, hands-down, the fastest way fill up your pipeline (and candidate database).
2) Seminars Save You Time
Rather than spending your time generating leads one-by-one, leverage your time and let advertising work for you. An effective seminar promotion is the perfect way to get a group of qualified candidates to “raise their hands” and indicate their interest in your services. Then, rather than meet with them individually, you can meet with a whole group of candidates at the same time, at your seminar!
3) Seminars Position You as the Expert — Drawing candidates to YOU
When you regularly conduct seminars, you will quickly become the expert in your community, in consumers’ minds. When people think of cataract surgery or LASIK, they’ll automatically think of you!
Imagine running a “proven” seminar promotion in your community that will catch the eye of qualified candidates interested in improving their vision with laser eye surgery…and having them call YOUR phone number to make reservations for YOUR seminar!
4) Seminars Help People Take the Next Step — to Meet With You!
Deciding to have a major vision correction procedure is a highly-complex decision for people, because it’s usually a once-in-a-lifetime decision! Research tells us that in order to make a highly-complex decision, people need A LOT of information, and the RIGHT information, before they feel comfortable enough to move to the next step in the decision-making process. That’s why seminars are the perfect forum for marketing to the public — they’ll get the information they need during a 2-hour seminar so people will feel comfortable enough to take the next step — which is to schedule a one-on-one appointment with YOU!
5) You Don’t Have to Reinvent the Wheel — You Can Follow a Proven Seminar System
K Dunn & Associates provides a turn-key “Seminar Marketing System” that’s guaranteed to produce results to your satisfaction during a 60-day trial period. You’ll have access to our high-producing seminar promotions, proven seminar presentations, and all the details and systems that go into seminar marketing. Plus, you’ll be entitled to unlimited coaching — including initial weekly calls to take you through our complete system step-by-step — all to help make your seminars a success. The best part — if you’re not completely satisfied, our services won’t cost you a cent!
If you think you can do this on your own, think again. It would take a lot of trial & error to get the same results K Dunn & Associates can produce for you immediately — and you’d likely lose lots of potential business in the process. Many of our clients come to us after trying to do seminars on their own…and, once they try our system, they experience results like never before. Our proven seminar system has a track record of producing significantly more seminar reservations, as well as appointments at the seminar — in fact, we guarantee it!
Let’s schedule a FREE, 30-minute, phone consultation to discuss how seminars would work for you. Click the button to schedule, or call…