Why Choose K Dunn & Associates?

Marketing that Works!

Unlike most marketing firms, K Dunn & Associates creates “direct response” advertising rather than “image” or “branding” ads. Image advertising is fine for large companies with large budgets, but it could bankrupt a small practice that needs every advertising dollar to count.

K Dunn & Associates has systematized marketing. They follow a proven system to create turnkey marketing programs (advertising campaigns as well as all of the implementation tools and follow-up systems that it will take for new patients to be retained). K Dunn’s ads reach the target market and compel an immediate and direct response that is trackable — every ad is tracked so their clients know they’re spending money on advertising that works!

There are two fields of study considered when creating a new ad: 1) Research in “direct response advertising” and the ingredients it takes to elicit an immediate response; as well as 2) Research in “human decision-making” and what type of information the target market needs in order to make a highly-complex decision — such as hiring an estate planning attorney!

The Most Cost-Effective Lead Generation Methods

If you want to generate new patients quickly, you’ll want to start with public seminars or webinars. Why? Because seminars/webinars are the most cost-effective way to attract new prospects from your community. Think about it… From the entire population of your marketplace, only a finite number of people are qualified prospects for your services.

The goal of advertising is to put the word out about your services, in a compelling promotion, and have people contact you to let you know they’re a prospect for your services. An offer of something free, like a free seminar/webinar, is a proven way to lower the barriers of resistance and get people to respond.

In addition, a seminar/webinar is a “safe” place for them to get to know who you are and what services you offer. A neutral venue, at a hotel or online, provides a safe place — they’re not stepping into the lion’s den, so to speak.

And wouldn’t you rather explain your services to a group of people, all at once, rather than spend the extra time to educate each prospect, one at a time? Talk about a time saver! And when they do come to your practice, they’ll already know about your services and fees, so you’ll be able to concentrate on their personal situations and how you can help.

The Highest Seminar/Webinar Response in the Industry

Many professionals have tried seminars/webinars before with less than stellar results. However, K Dunn & Associates offers a time-tested & proven “seminar/webinar marketing system” that works.

When it comes to advertising and filling up seminars with qualified prospects, no one generates higher response than K Dunn & Associates. Just listen to audio testimonials on our “Results” page. We will personalize one of our proven seminar/webinar promotions for your practice and place it in the media to generate the highest response.

We also provide the presentation in PowerPoint format, including complete script, so you’ll know exactly what to do and what to say to motivate seminar attendees to schedule appointments after the event.

Database Marketing with a High ROI

Again, the purpose of advertising is to identify prospects interested in your services — and fill up your pipeline (your database). An effective promotion will get people to raise their hands and let you know they’re interested! The contact information for all of the people who respond should be entered in your database.

A good percentage will retain your services immediately. Those who do not retain your services right away are still prospects, but the timing may not be right for them yet. For these folks, you’ll want to send highly effective email & direct mail promotions, at least quarterly, to compel them to come on in and retain your services and refer other family & friends.

Free Phone Consultation

If you want to find out how you can attract lots more new patients with marketing that works, schedule a free, 30-minute, phone consultation.

To your success,

Kathryn Dunn, Director